Examines the perfume maker's marketing, products (Chanel No. 5), distribution, pricing, promotion and recommendations.
Written in 1992; 3,375 words; 13 sources; $ 119.95
From the Paper:
"The fragrance industry is a complex world of science, noses, romance and hope. In 1987 sales of women's fragrances reached $2.1 billion in the United States. The dominant corporations include Estee Lauder, Ralph Lauren, Revelon, Yves St. Laurant, Calvin Klein and Chanel. The cornerstone of the Chanel empire is the fragrance Chanel No 5. Introduced in 1921, Coco Chanel launched Chanel No 5 to expand the domain of fashion. It was her idea that fashion should also include the invisible but all important element of fragrance. "Perfume is beauty. It creates a sense of who we are and what we are", said Mlle. Chanel.
Chanel's taste and creative genius were applied to the fine art of perfume. Believing no elegance is possible without perfume, she inspired Ernest Beaux, one of the great perfumers of the time to create perfumes designed to enhance her simple ..."
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