Celebrity Marketing

Paper Summary:

This paper looks at several factors which would determine the successful marketing of a celebrity. It looks at issues such as target markets, the celebrity's selling points and timing. The paper also looks at the advantages and disadvantages of the media as a tool to promote a celebrity.

From the Paper:

"Timing is everything! This phrase refers to the concept that the key to success in promotion is to make sure that the time is exactly right for a particular event. This requires a keen sense of awareness of trends in the American scene. American history is filled with examples of events that could have been successful had the timing been right. The most blatant example of ill-conceived timing is the eight-track recorder. It was a good product but the tastes of the public had not been analyzed, and the cassette recorder took over the market."

More papers on Celebrity Marketing:

• Research Paper # 73996 : "Celebrities in Marketing Communications"
• Analytical Essay # 143224 : "Celebrity Culture and Luxury Fashion Marketing"
• Case Study # 128936 : "Nike's Marketing Strategy"

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