Power Your Document
Caterpillar, Inc
Essay # 21355
Caterpillar, Inc
A look at the potential for the machinery maker's marketing efforts to European Community with competition, product standards and customer relations. Includes tables.
2,025 words (approx. 8.1 pages) |
8 sources |
1994
From the Paper:
"IntroductionCaterpillar is one of the world's leading manufacturers of construction and earth moving equipment, with total estimated sales in 1994 in excess of $13 billion, and sales in 1993 of more than $11 billion.. The company has built its success on international marketing, and has entered into joint ventures in the former Soviet Union as well as in China, with the result that it has an international presence that should successfully carry it through the long-term. This research examines a particular area of Caterpillar's international strategy, that of marketing to the European Community.
Caterpillar's International Presence
The following chart illustrates international sales and growth (both in nominal values and adjusted for inflation) for the past four years. "
More papers on Caterpillar, Inc:
Cite this paper
APA Citation:
Caterpillar, Inc (2012, January 15). Retrieved February 12, 2012, from http://www.academon.com/Essay-Caterpillar-Inc/21355
MLA Citation:
"Caterpillar, Inc" 15 January 2012. Web. 12 Feb. 2012. <http://www.academon.com/Essay-Caterpillar-Inc/21355>
Downloadable version: $ 38.95
You will be able to download, read and edit this file once you buy this document
Shopping Cart
| Currency: |
Published by:
The Research Group
Publisher Since:
Nov 08, 2002 We have been in the business of writing papers, reports, and essays for over 30 years. All of our writers are professional writers that write academic research for a living. People that buy our papers are always satisfied with their content and quality.
Explore AcaDemon
Buyer Assistance
Seller Assistance
Share Our Success