A look at the potential for the machinery maker's marketing efforts to European Community with competition, product standards and customer relations. Includes tables.
Written in 1994; 2,025 words; 8 sources; $ 71.95
From the Paper:
"Introduction
Caterpillar is one of the world's leading manufacturers of construction and earth moving equipment, with total estimated sales in 1994 in excess of $13 billion, and sales in 1993 of more than $11 billion.. The company has built its success on international marketing, and has entered into joint ventures in the former Soviet Union as well as in China, with the result that it has an international presence that should successfully carry it through the long-term. This research examines a particular area of Caterpillar's international strategy, that of marketing to the European Community.
Caterpillar's International Presence
The following chart illustrates international sales and growth (both in nominal values and adjusted for inflation) for the past four years. "
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