This paper discusses the impact of aggression and war toy-ads in cartoon programs on children: Study findings, case examples, attitudes and behavior and desensitization.
Written in 1991; 2,025 words; 6 sources; $ 71.95
From the Paper:
"Cartoon violence is a topic of great concern among parents and child-care experts. Concern has also been expressed regarding the war-toy advertisements which are shown during televised cartoon programs. It is feared that such violence will have a detrimental impact on the attitudes and behaviors of young children. In terms of attitude, repeated viewing of cartoons and war-toy ads may have the impact of desensitizing children to violence. In terms of behavior, there is evidence that the viewing of televised violence causes children to imitate the actions that they see on the screen. ... of the University of Illinois, for example, is convinced that "children's exposure to violence on television has long-lasting effects on their behavior". The threat of cartoon and war-toy violence has caused many advocate groups in ... "
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