A look at the ad from the October, 1990 issue of "Vanity Fair" including an analysis of visualization, layout, copy style, product, target market and effectiveness.
Written in 1991; 1,125 words; 1 sources; $ 39.95
From the Paper:
"This research addresses an advertisement for Cartier cigarettes which ran in the October 1990 issue of Vanity Fair magazine, between pages 178 and 180. Included in this paper is a description of the ad itself, including visualization, layout, balance and copy style, an analysis of the product itself, an examination of the target market for this product, and a determination of whether the ad is successful.
The advertisement is a full-page full-color ad with no bleed. Most of the ad is white space. The headline is centered and run in two lines of gold script: "The touch/is pure Cartier." There is one rule above and one below this headline, both of which extend to the end of the bottom (longer) line of copy. This copy is run in approximately 48 point type.
Beneath the headline is a photograph of the product, Cartier..."
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