An examination of women's on-line shopping trends in an attempt to establish the market viability of an e-commerce venture called "Carol's Kitchen".
Written in 2002; 772 words; 6 sources; MLA; $ 27.95
Paper Summary:
This paper begins by discussing the demographics of women who use the internet, then looks at their surfing habits and reasons for using the internet. It then examines the types of products that consumers purchase and how Carol's Kitchen could fit into a certain niche of these purchasing trends. The paper finally discusses existing competition.
From the Paper:
"The existing and potential customers for Carol's Kitchen are likely to welcome the addition of an electronic commerce Web site. Busy women now use the Web to both purchase online and to also identify candidates for offline purchases for just about any product that they already purchase. While care will have to be taken to foster site usage for certain buyers, the opportunities will well justify the effort. "
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