A 1993 look at Carl's Jr. case which is discussed in regards to history, analysis of market and future outlook.
Written in 1993; 900 words; 4 sources; $ 31.95
From the Paper:
"Carl's Jr. Restaurants
History
Carl's Jr. began as a chain of hamburger stores in 1956, growing out of the existing restaurants owned and operated by Carl Karcher. He started his first restaurant in 1941. His first restaurant consisted of a hot-dog stand purchased for $350 and opened additional hot-dog stands before adding hamburgers to the menu. He was operating a full-sized restaurant in the Anaheim in the fifties called Carl's Drive-In Barbecue. In 1956 Karcher opened two smaller restaurants and called them Carl's Jr., which is the reason for the name the chain still carries (Barrier, 1988, pp. 63-64).
The company grew slowly until the 1970s, after which it ..."
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