This paper examines the proposition that sports car advertising tends to encourage young adults to speed: Techniques, damaging effects and fatal accidents. Tables.
Written in 1991; 4,500 words; 18 sources; $ 135.95
From the Paper:
"The purpose of this research is to examine the proposition sports car advertising tends to encourage young adults to speed. The plan of the research will be to set forth the context in which advertising and promotion of automobiles occurs, and then to explore the ramifications of such advertising with reference to the popular culture as a whole and to those segments of the culture that have been found to respond in specific ways to specific modes of marketing.
Sports car advertisers are backed by serious demographic research that is intended to serve as the basis for a marketing plan. As Warren Brown tells the chronology of Ford Motor Company's redesign of the Thunderbird, such research informs the entire development (or redevelopment) of a popular Ford product.
[It's] still early 1984. Ford's demographers have ... "
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