Campaign Targeting Kraft Foods

Paper Summary:

This paper examines the ongoing campaign targeting the Kraft Food Company and explains that the campaign is led by the Genetically Engineered Food Alert (GEFA). The paper discusses how the majority of Kraft products contain genetically altered ingredients and then looks at the steps taken by GEFA to convince Kraft to to discontinue the use of genetically engineered ingredients in all products unless adequate testing, labeling, and liability are established. The writer believes that the campaign has turned out to be somewhat and concludes that, although the scientific evidence against genetically engineered food was there, Kraft may have never felt the pressure to change their ways without this campaign.

From the Paper:

"The campaign against the Kraft Foods Company has been in action since 2000, when it was discovered that Kraft was using genetically engineered ingredients in their food products. The campaign is led by the Genetically Engineered Food Alert, a coalition of health, consumer and environmental groups. It is generally accepted that genetically altered foods are safe to consume, however, there is mounting scientific evidence that these foods may be harmful to consumers' health, as well as to the environment."

Sample of Sources Used:

• Alliance for Better Food, The. November 2006. < http://www.betterfoods.org/>
• GE Food Alert. 2006. November 2006. < http://www.gefoodalert.org/>
• Institute for Agriculture and Trade Policy, The. November 2006. <http://www.iatp.org>
• "Kraft Foods Helping Fight Obesity in Kids." Channel 3000. January 2005. November 2006. <http://www.channel3000.com/health/4077699/detail.html>
• Krafted: Genetically Krafted Foods. May 2004. November 2006. <http://www.krafty.org>

More papers on Campaign Targeting Kraft Foods:

• Marketing Plan # 70020 : "Marketing for Kraft Foods"
• Analytical Essay # 123923 : "Kraft Foods and History"
• Essay # 88543 : "Nestle SA versus Kraft Foods"

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