The strengths and weaknesses, marketing, products, organization, finances, consumers and strategy recommendations.
Written in 2000; 2,025 words; 10 sources; $ 71.95
From the Paper:
"Introduction
Calvin Klein's fashion house participates in a number of different markets, including fragrances, men's and women's clothing (jeans, casual wear, formal wear and intimate apparel) and shoes. His marketing campaigns are noted for their ability to shock, and sometimes for their ambiguous messages. Despite the controversy which surrounds his marketing (or perhaps because of it), Klein has built a fashion empire known around the world. This research considers the Calvin Klein organization, its strengths, weaknesses, opportunities and threats, and three of its target markets, and how it markets to those segments. Finally, recommendations are made about how the company might continue to market successfully to these segments in the future.
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