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Cadillac in China
Essay # 72451
Cadillac in China
This paper discusses IMC's marketing strategy for GM's Cadillac in the China market.
1,356 words (approx. 5.4 pages) |
5 sources |
APA | 2004
Paper Summary:
This paper compares the Chinese market to the U.S. market. The author points out the particular problem of marketing luxury automobiles in the Chinese consumer economy. The paper analyzes the marketing strategy and makes recommendations.From the Paper:
"The research explores the integrated marketing communications IMC strategies applied by General Motors GM in the introduction of the Cadillac automobile name plate in the China market. IMC strategies are highly complex and were created primarily from a perspective that focused on conditions in developed economies. While IMC strategies have a role in marketing in China, these strategies are not as relevant to the marketing of luxury automobiles in a market where the mean annual income is less than in the U.S.."More papers on Cadillac in China:
Cite this paper
APA Citation:
Cadillac in China (2012, January 15). Retrieved February 12, 2012, from http://www.academon.com/Essay-Cadillac-in-China/72451
MLA Citation:
"Cadillac in China" 15 January 2012. Web. 12 Feb. 2012. <http://www.academon.com/Essay-Cadillac-in-China/72451>
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