CRM (Customer Resource Management) Technology

Paper Summary:

This paper evaluate three CRM (Customer Resource Management) business solutions: Dashboard Customer Service and CRM system from Iventa, a wireless system from PeopleSoft and a new CRM system from Teradata. The author selects the best technology and explains why it is better than the other two. The paper relates that they are compared in terms of features, capabilities, costs, return on investment and other dimensions

From the Paper:

"Three CRM (Customer Resource Management) systems have been recommended to Kucera Clothier, and now the three need to be analyzed for features, costs, and limitations. The three are offered by different companies, one the Dashboard Customer Service and CRM system from Iventa, a second a wireless system from PeopleSoft, and the third a new CRM system from Teradata. The Dashboard's Customer Service and CRM system is advertised as "a completely integrated and automated way to provide your visitors, customers, subscribers and/or members world-class service in a low cost, highly efficient manner. Automatically track all interaction your customer has with your website and your support personnel. Empower your customers to help themselves by providing access to edit information, view order status and tracking data, view customer service requests and responses, renew or upgrade memberships, and search your own knowledge base and FAQ's."

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