Emphasizes Web-based training and communication. Discusses controlling the business' message, internal communications, compared to traditional training, employees' attitudes, applications, access to data, technology and more.
Written in 1999; 5,625 words; 19 sources; $ 135.95
Paper Summary:
The World Wide Web (Web) has become an important component of American commerce as companies conduct increasing amounts of business through the Web. Catalog companies have found that the Web is particularly well-suited to their needs, and have simply put their entire catalog on-line.
From the Paper:
"Introduction
The World Wide Web (Web) has become an important component of American commerce as companies conduct increasing amounts of business through the Web. Catalog companies have found that the Web is particularly well-suited to their needs, and have simply put their entire catalog on-line. Other companies, such as Amazon.com, have been created to take advantage of the opportunities that the Web provides to sell to consumers without having to maintain an inventory. Others, including governments, companies and individuals, recognize the potential of the Web to provide information to interested parties. For many organizations, the Web is now an integral part of their communications programs, with internal corporate communications and training taking place using Web technology. This research examines the ways in which ..."
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