Business and New Technology

Paper Summary:

The writer discusses that to be competitive in today's business climate, it is essential to be flexible, innovative, and to use new information technologies. The writer notes that small firms need to make use of new technology such as email and the Internet. Further, the writer points out that certain firms may need very sophisticated technology, but they must also know how to implement and integrate their systems. If they fail to do so adequately, they are certain to lose out in the new knowledge economy. The writer maintains that a small firm can follow these guidelines, yet still fail.

From the Paper:

"To be competitive in today's business climate, it is essential to be flexible, innovative, and to use new information technologies. Small firms need to make use of new technology such as email and the Internet. Certain firms may need very sophisticated technology, but they must also know how to implement and integrate their systems. If they fail to do so adequately, they are certain to lose out in the new knowledge economy. A small firm can follow these guidelines, yet still fail. Small businesses, including retail, marketers, and of course information technology firms, all need to use new technology."

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