This paper examines website marketing and its principles.
Written in 2006; 1,125 words; 2 sources; $ 44.95
Paper Summary:
The paper discusses the various qualities of website marketing from the perspective of both a business to business and a business to consumer. Prominently discussed in the paper are the three principles of website marketing: community, content and commerce. Following these general observations, the paper outlines some specific details of website marketing relating specifically to business to business and business to consumer, utilizing among other examples, eBay and Amazon.com.
From the Paper:
"Corporations the world over have utilized e-business or some aspect of electronic commerce (e-commerce) to either act as their sole business model or to enhance the productive performance in some way of their existing traditional business models. E-commerce might be considered as a type of business transaction where the parties to the transaction conduct their commerce electronically, where electronically has come to be considered the Internet (Epstein, 2004, p.4). Yet, technically speaking e-commerce could just as well be considered to be transacted by phone, fax, or other electronic form of media. Such definitions evade the true essence of electronic commerce, which in practice has become one of those rare cases where changing needs and new technologies have come together to revolutionize the way in which business is conducted over an entirely new medium--the internet."
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