Business Research

Paper Summary:

This paper explains that believability in research for business has become both easier and more difficult as a result of the Internet. While many sources are more easily accessible, the fact that Internet publication has become widely accessible to the public often makes it difficult to find serious, valid research resources. The author relates that research itself is focused upon studying questions and uncertainties rather than answers; therefore, the question is rather appropriateness than truth. The paper stresses that an important point to consider in terms of currency is that the business world as well as management theory is changing rapidly.

From the Paper:

"Other researchers suggest factors such as quality assessment metrics. These can be divided into three categories: content-based, context-based, and rating-based metrics. For content-based metrics, information is measured against a set of generally accepted criteria for that information. A research article on a certain topic for example would then be measured against the existing and accepted criteria for that article. Peer-reviewed articles fall into this category. Context-based metrics use meta-information to make its assessments of validity."

Sample of Sources Used:

• Bizer, Christian. Chapter 3: Information Quality Assessment. http://www.diss.fu-berlin.de/2007/217/Chapter3-Information-Quality-Assessment.pdf
• Eastin, Matthew S. Credibility assessments of online health information: the effects of source expertise and knowledge of content. Ohio State University: Journal of Computer-Mediated Communication, Iss 6, No. 4, July 2001. http://jcmc.indiana.edu/vol6/issue4/eastin.html#Assessing
• Kmetz, John. A Consumer's Guide to the Business and Management Literature. University of Delaware http://www.buec.udel.edu/kmetzj/PDF/Chapter1.pdf
• Oulton, Tony. Management research for information. Library Management, 1995. Vol.16, Iss. 5; pg. 75-81

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