Discusses BI as a rapidly growing market. Examines the effect of global competition and 24/7 operations via technology on the tools used by BI, the evolution from spreadsheets and contracts to business intelligence portals, Internet tools, and IBM as a leader in the BI market.
From the Paper:
BUSINESS INTELLIGENCE The business environment is increasingly competitive, global and deregulated. Because of this business must be aggressive when trying to find ways to differentiate themselves and gain competitive advantage. One of the most critical...
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