Examines the news environment, anchor personalities, packaging, local trends, ratings and methodology.
Written in 1992; 3,825 words; 21 sources; $ 135.95
From the Paper:
"Those who belittle ratings in the news business are naive...But it is how we get those ratings, what we do to make us competitive, that bothers me..." -- Walter Cronkite (May 10, 1976)
Introduction
Walter Cronkite, the most believable man in America, and the fictitious newsman Howard Beele in Paddy Chayevsky's "Network" share a common concern for broadcasting in the late 20th century. As ad dollars become scarcer, competition from independent networks and powerful cable programmers continue to shrink the market for traditional news presentations: offering news to viewers 24-hours a day. How "new" is news now when the viewer can ..."
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