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British Columbia can develop its tourism market in Asia in 2008 to a degree not yet reached. This is a result of the increase in discretionary income in China, and the 2008 Beijing and 2010 Vancouver/Whistler Olympic Games. Whether British Columbia will take full advantage of the opportunities presented to it is another question, as bureaucratic red tape may hinder the flexibility and capacity required to capture the Chinese imagination.

From the Paper:

Summary British Columbia can develop its tourism market in Asia in 2008 to a degree not yet reached. This is a result of the increase in discretionary income in China, and the 2008 Beijing and 2010 Vancouver/Whistler Olympic Games. Whether British Columbia will take full advantage of the opportunities presented to it is another question, as bureaucratic red tape may hinder the flexibility and capacity required to capture the Chinese imagination. British Columbia's natural variations in geography and geology have created a tourist haven. Given all that British Columbia has to offer, it should not be a surprise that the Winter Olympics will

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