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Bre-X and the Power of Promotion
Essay # 34221
Bre-X and the Power of Promotion
A discussion on how the Bre-X story displays the importance of promotion in any business enterprise.
1,900 words (approx. 7.6 pages) |
5 sources |
2002
Paper Summary:
This essay will argue that the significance of the Bre-X story is that it displays the importance of promotion in any business enterprise. Bre-X officials played the Canadian media, and in particular the new electronic medium of the Internet, to promote their Indonesian gold find. An analysis of the Bre-X story will demonstrate that if the promotion is crafted to appeal to the desire of the media and the public for a particular narrative, in the short term few will look close at the details of the business plan and practices behind the promotion.More papers on Bre-X and the Power of Promotion:
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APA Citation:
Bre-X and the Power of Promotion (2012, January 15). Retrieved February 13, 2012, from http://www.academon.com/Essay-Bre-X-and-the-Power-of-Promotion/34221
MLA Citation:
"Bre-X and the Power of Promotion" 15 January 2012. Web. 13 Feb. 2012. <http://www.academon.com/Essay-Bre-X-and-the-Power-of-Promotion/34221>
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