Examines the importance for Internet-based businesses ("e-tailing").
Written in 2003; 3,825 words; 29 sources; $ 135.95
Paper Summary:
Discusses the image as a crucial part of a firm's marketing program. Describes the characteristics of e-commerce and the cultural and socioeconomic characteristics of foreign markets that affect brand image and performance.
From the Paper:
"The new and fast growing world of E-commerce is changing the way in which the world shops, with more than 1.6 million highly competitive commercial sites doing business on the World Wide Web in the early 2001's. Given the ever-increasing..."
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