This paper compares two book selling websites: amazon.com and BarnesandNoble.com.
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Paper Summary:
This paper compares the prices and presentation of seven popular books, which are not based on the "New York Times Best Seller List", as on amazon.com and BarnesandNoble.com. The author points out that Amazon.com undercuts its competitor by a small percentage, which possibly is large enough to attract customers away from BarnesandNoble.com. The paper relates that the visual display on Amazon.com is easier on the eye and has larger fonts; Amazon.com places their user review ratings near the book titles.
From the Paper:
"Tom Wolfe's novel "I Am Charlotte Simmons" is brand new and therefore only available in hardcover. The list price is $28.95 on both sites. Amazon.com sells the book at a remarkable 60% discount, for a sale price of $11.58. BarnesandNoble's sale price is $20.26, only 30% off the publisher's list price. In this case, the price difference between the two vendors is enough so that customers would be more willing to buy the product from Amazon.com."
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