Detailed analysis of the commercial aircraft industry in general & Boeing in particular. Examines product line, competition, customer analysis, objectives, strategies, & marketing programs.
Written in 1996; 2,700 words; 13 sources; $ 95.95
From the Paper:
"Boeing is the world's number one commercial aircraft manufacturer. The company controls 60% of a competitive commercial market and its commercial aircraft products and services account for more than 70% of Boeing's revenues.
Boeing's product line represents a complete family of jetliners in a variety of passenger and cargo configurations and range capabilities. The Boeing 737 is the best-selling jetliner in aviation history and Boeing's marketing and production plans for the 777 are in the process of implementation.
Boeing's marketing strategy is built around the realization that most airlines are now run by businessmen and not aircraft enthusiasts. Their commercial customers want aircraft at low prices and are prepared to accept a higher degree of..."
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