Examines marketing of English cosmetics firm. Analysis in terms of background, industry, expansion, strategy & goals, buyer profile and more.
Written in 1999; 2,250 words; 8 sources; $ 79.95
From the Paper:
"Introduction
Until recent years, American women did not consider bath supplies (such as lotions, soaps and related products) important enough for retailers to open shops devoted exclusively to these items. Department stores sold upscale makeup products, and bath items were generally sold as adjuncts to these types of products. Perfumes, bath lotions (and powders) and makeup were often placed together in department store layouts. Women (and nearly all of the customers for these types of products are women) could also purchase some items at discount stores and mass retailers, but these outlets typically did not carry an extensive line. That changed when the Body Shop, an English company, opened a store in the United States selling not only bath products, but products which focused on health and beauty and which created an entire image about the brand and.."
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