Examines how Rastafarian singer, Bob Marley, used his music and lyrics to speak to the people.
Written in 2002; 1,204 words; 7 sources; APA; $ 41.95
Paper Summary:
The paper examines the persuasion of people using music (lyrics and melody). It focuses on Bob Marley and his ability to influence entire cultures in a political/social movement. The paper shows how Marley's music and lyrics worked as the rhetoric of the Rastafarian movement against oppression, exploitation and racism in Jamaica. Using metaphors to describe the hardships of the political fights of Jamaicans and Africans, the paper shows how Marley established himself as the spokesman of a race and culture.
From the Paper:
"Some of the most attainable goals of persuasive songs are those focused toward a particular movement's members; such as reinforcing the ideas of the movement, promoting unity, and maintaining high confidence among members. In other words, songs of persuasion may prove to be effective in terms of reinforcing the beliefs already held by movement members and sympathizers. Rarely do such songs succeed in their attempt to reach those who are not already sympathetic to the cause (Sellnow). Although Marley never intended to recruit as many people into his particular beliefs, his standpoint on peace and unity was felt throughout the world."
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