Biology and Business

Paper Summary:

This paper examines how the alternative medicine industry is one of the latest business opportunities that show rapid progress in the current economy and how this type of business is becoming a new trend in the world of medicine and modern health care. It analyzes how this field is beginning to develop into a well-established industry from the pharmaceutical and economic points of view. The key players in the industry are researchers, industrial representatives, the government, public organization and academic institutions and each of them can provide related information and share their knowledge and expertise to work in a collaboration project, so that the output of the researches will not only improve the economy condition, but also the quality of life of the community.

From the Paper:

"A commonly elapsed responsibility of the industry is the publicity factor. It is necessary that the industry develop the marketing and promotion concept carefully so that it does not only focus on introducing the products to public and attracting their attention to buy, but also educating the community with the correct information about what they consume. Many people, even the well-educated ones do not find the right information about natural health remedies, or simply do not have time to find one, and hold on the perception that "natural product is always better than the factory-manufactured ones.""

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