Bio Diesel Car

Paper Summary:

In this essay, the writer looks at the introduction and product cycle of a new bio diesel automobile by the Ford Motor Company. The writer points out that this involves a long-term process as the new product is introduced, gains acceptance, grows in the marketplace, reaches maturity, and then goes into a decline. Further, the writer discusses that the length of time this takes depends on a variety of forces, including the value of the product itself, how widely it is accepted, the degree of competition that develops, and any technological changes that may be made affecting the product.

From the Paper:

"The product life cycle for the new Ford automobile to use bio diesel shows a long-term process as the new product is introduced, gains acceptance, grows in the marketplace, reaches maturity, and then goes into a decline. The length of time this takes depends on a variety of forces, including the value of the product itself, how widely it is accepted, the degree of competition that develops, and any technological changes that may be made affecting the product. The introduction of the bio diesel would come at a time when concern about high gasoline prices is widespread, but concern about the environment has also been a consumer priority for some time. A number of products have made use of a "green" strategy to position themselves as environmentally sensitive in order to attract interests and satisfy consumes with a particular concern for preventing environmental damage."

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