Examines national & global marketing with a focus on mountain (all-terrain) bikes. Analyzes market size, major firms, distribution, consumer traits, environmental issues, technology and the future.
Written in 1999; 5,400 words; 24 sources; $ 135.95
From the Paper:
"Introduction
The bicycle is one of the most universal modes of transportation in the world today. Other than the initial purchase, there are few operating costs associated with it, so it is popular among individuals who need basic transportation but who may lack the requisite finances for an automobile and its upkeep. Unlike public transportation, owners of bicycles do not depend on a pre-set schedule, and they have the freedom to go where they need rather than traveling along a predefined route. But bicycles are also used by many individuals as a form of exercise, as a way of touring, and by children as their only means of transportation. The bicycling industry is a multi billion dollar industry with global participants and global markets. Companies in various countries can be affected not only by demand in other nations.."
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