Benjamin Day

Paper Summary:

This paper analyzes the achievements, marketing strategies, and characteristics of "The New York Sun" and why it turned out to be the most profound paper of its time.

From the Paper:

"In the early nineteenth century, Benjamin Henry Day learned the printer's trade in the office of the Springfield republican and later opened a printing office in the city of New York. In 1833, circumstances compelled him to publish his very first copy of The New York Sun and thus introduced the penny press to the residents of the United States. The first edition of this newspaper comprised of four mere pages and the copy was sold for 1c, a price that was far too less compared to the other New York dailies. With the origination of this newspaper came many new changes such as the employment of newsboys. By the year 1835, Sun claimed to have sold 19,360 news copies, the largest in the world. In 1838, Benjamin Henry Day sold the newspaper to his brother in law for $ 40,000 and later founded the monthly Brother Jonathan, which later became the first weekly newspaper in the history of the United States of America."

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