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Benetton's Ad Campaign
Essay # 10398
Benetton's Ad Campaign
Analysis of controversy surrounding "We, on Death Row" ad. Issues of ethics, capital punishment, company's marketing approach.
1,800 words (approx. 7.2 pages) |
13 sources |
2001
From the Paper:
"IntroductionThis research examines ethics issue fronts presented by the January 2000 United Colors of Benetton's advertising campaign, titled "We, on Death Row." The advertising took the form of a Benetton's sales catalogue, billboards, and posters, and featured photographs of death-row inmates at various state prisons and an accompanying essay describing their plight. The campaign, like previous Benetton's ad campaigns, fused social-issue advocacy and sales promotion and incited public controversy. Its subject matter gave it a higher public profile, however. Sears, Roebuck & Co., a longtime retail customer of Benetton's, canceled orders in protest (White, 2000, p. 62), and the state of Missouri sued Benetton's for misrepresenting its marketing strategy as journalism. This research examines.."
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APA Citation:
Benetton's Ad Campaign (2012, January 15). Retrieved February 12, 2012, from http://www.academon.com/Essay-Benetton's-Ad-Campaign/10398
MLA Citation:
"Benetton's Ad Campaign" 15 January 2012. Web. 12 Feb. 2012. <http://www.academon.com/Essay-Benetton's-Ad-Campaign/10398>
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