Ben & Jerry's Homemade Inc.

Paper Summary:

The paper analyzes Ben & Jerry's marketing and financial plan. It provides a history of the company and its mission - to provide premium quality products, benefit the social structure of society and to increase profitability. The paper discusses the company's marketing strategy in Russia and its sales forecast.

From the Paper:

"Ben & Jerry's is contributing the necessary equipment and expertise of manufacturing ice cream to the local business partner and is providing production facilities to operate in different regions of Russia. The company is working with the local partners to open several more scoop shops in Russia and to further expand the distribution setup for the company's products. This expansion will lead to increased availability of company's products in major cities of Russia including Moscow, St. Petersburg, and other cities. "

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