This paper studies the marketing process at BellSouth.
Written in 2004; 3,600 words; 6 sources; APA; $ 127.95
Paper Summary:
This paper describes BellSouth. The author discusses the issues facing the company. The paper points out the way an effective marketing campaign would support the company's tactical and strategic goals.
From the Paper:
"BellSouth Corporation is a communications services company that serves over ... million local long distance Internet and wireless customers in the United States and other countries. It is a Fortune .... communications services company headquartered in Atlanta, Georgia. BellSouth provides a variety of voice, broadband, data and e-commerce solutions to business customers. In the residential market, it offers digital subscriber line, DSL high-speed Internet access, advanced voice features and other services. BellSouth also provides online and directory advertising service. BellSouth owns approximately ...percent of Cingular Wireless, the nation's second ..."
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