Economic analysis of alcoholic & non-alcoholic beer industry. Sales, consumption, micro-beers, consumers, pricing, competition, social issues, distribution, marketing. Includes charts.
Written in 1997; 5,175 words; 21 sources; $ 135.95
From the Paper:
"AN ANALYSIS OF THE BEER MARKET IN THE UNITED STATES
Introduction
This research analyzes the beer market in the United States. Sales, consumption, and factors affecting both sales and consumption are addressed. Non-alcoholic malt beverages, popularly known as non-alcoholic beers, are an important focus of this research.
The Beer Market
Beer products account for 88.1 percent of the alcoholic beverages consumed in the United States (Reina, 1996. p. 32). Market shares for the major brewers serving the United States beer market are presented in Chart 1, which may be found on the following page. As the information presented in the chart indicate, Anheuser-Busch holds a dominant market share position."
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