This paper studies the beer and liquor industry in the United States from its establishment until the present day.
Written in 2001; 2,290 words; 12 sources; APA; $ 70.95
Paper Summary:
This paper studies beer and liquor sales, with particular reference to the United States. It includes a brief history of beer and liquor, the prohibition era and the effect it had on these industries. It also describes the marketing and advertising tools used by the beer and liquor industries and brief histories of some famous brands. Included are tables of financial information regarding consumption, sales and revenue of beer and liquor and an analysis of Anheuser-Busch, a very large beer and liquor company. Finally, the author reveals his personal opinion about the topic and a summary of the research is presented.
From the Paper:
"The exact origins of alcoholic drink are rather obscure, but most historians and anthropologists suggest that, even though our ancestors may not have understood the process of fermentation at the time, alcoholic drinks were made and drunk as early as 10,000 years (or perhaps even 25,000 years) ago. Some experts have even suggested that the beginning of agriculture could be attributed to the desire of early humans to produce beer rather than food.
The discovery or making of liquor through the distillation process, of course, came much later. Nevertheless, the Chinese are known to have distilled a beverage from rice as early as 800 BC. Europeans and Arabs are also said to have produced distilled alcoholic drinks in the early days but production of distilled liquor remained limited until about the 8th century AD. Improvement in distilling techniques gradually led to greater production of distilled spirits and various governments realizing the potential of earning revenues from the sale of liquor placed controls on the production and sale of liquor. In some countries, revenue from liquor sales has been the bedrock of their economies. For example in Russia, revenue from vodka sales was more than 40% of all state revenue in the last century. More recently, towards the end of the Soviet era, vodka sales constituted 15-20% of the value of all retail trade turnovers. "
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