Analyzes BMW showroom displays, sales literature, press reports and consumer data in order to study the different ways in which BMWs are promoted in Great Britain.
Written in 1997; 1,800 words; 12 sources; $ 63.95
From the Paper:
"BMW Series 5 Autos In Great Britain: A Marketing Research Survey
Summary
In an attempt to study the different ways and means, by which Bavarian Motor Works (BMW) is being promoted, marketed, and serviced in the United Kingdom, the following research methods were employed:
A. Field visits to BMW showrooms in Leeds and London to determine how BMW's were explained, displayed, and marketed.
B. In-depth analysis of available sales literature given out by BMW both in England and in America, in an attempt to see what differences, if any, are taken in approach and attitude.
C. Field interviews with a random cross section of the British populace conducted in person and via telephone to ..."
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