Covers direct communication of businesses with consumers and B2C technology. Reviews three Web sites: Amazon.com, Nabisco, and Gateway Computer. Compares ease of use, marketing approaches, market segmentation targets, and technology.
From the Paper:
"There are several models for the conduct of e-commerce over the Internet and the World Wide Web (WWW). One of those models is B2C (business-to-consumer), which is not be confused with the better known B2B (business-to-business) model..."
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