B2B and B2C Ethics

Paper Summary:

This paper looks at the basic principles of ethics and trust which are essential in the B2B (business-to-business) and B2C (business-to-consumer) e-commerce industry. The paper explains how a professional approach is essential for success in the dealing with them at all the times. The ethical issues in B2B and B2C have been defined as a group of principles of true conduct, the rules or standards administering the conduct of a person or the conduct of the members of a procession. While dealing with business marketing and advertising the ethical issues involved are honesty, integrity and trustworthy. The paper concludes that honesty is the best policy - this is also equally applicable in case of the e-business both B2B and B2C categories.

From the Paper:

"The policy of honesty in case of B2C categories makes one successful in avoiding its returning back to bite people persistently. Integrity is considered to be the next ethics. It is not proper to be persuaded by the fact of short sightedness. When a prospective flaw is detected it is proper to eradicate the same and the guilty of shortsightedness pays them at the cost of their integrity and consumers' wallet. The ethics also includes trustworthy. It is pertinent to note that the client is exerting enough trust on the business man hence it is quite ethical to bind with the trust dearly and not to do anything that would entail injury to them. The underlying principle is therefore to "tell it like it is and do it with style" so as to generate customers' confidence. (The Importance of Ethics on the Internet)"

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