A paper which studies the difficulties facing the Chicago Transit Authority following the introduction of Automated Payment Systems and a possible solution.
Written in 2001; 2,800 words; 16 sources; APA; $ 83.95
Paper Summary:
The Chicago Transit Authority has in the recent past completely abolished all non-electronic forms of payment for travel. This paper analyzes the effects of the introduction of electronic payments and problems that have arisen from their use. These problems include a lawsuit and what is commonly regarded as a poor marketing performance.
From the Paper:
"The Chicago Transit Authority oversees public transportation for the city of Chicago. This company manages bus and train lines throughout the city and some nearer suburbs. Any company that deals with the general public must be careful when instituting new policies. Minor changes that, in theory, only affect a minority of customers could turn out to have unwarranted side effects. In many cases putting the right spin on events can make the negative effects much smaller. Proper marketing techniques can be used to fulfill this goal. One of the biggest changes to take place at the CTA was the introduction of electronic fare cards. This system was initiated in the summer of 1996 and has undergone a number of changes from its introduction ."
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