Paper Summary:

This paper explains that the press is a good way to get the word out on such attractions and benefits for travelers coming to Australia, featuring natural wonders, historical sites, low prices, resorts and hotels and other amenities. The author points out that a story in the "Canberra Times" reminds motorists that they can expect to pay more in gas prices soon, which will reduce internal tourism among Australians in their own country. The paper relates that articles about threats of terrorism or disease can have an effect on tourism, but these effects tend to be short-lived, diminishing as the direct threat diminishes and as public confidence is restored by governmental action.

From the Paper:

"An examination of a number of publications over a period of a month or so shows that there is much interest in the idea of travel and in specific stories about tourism, hotels and resorts, travel to different parts of the world, and the perils of travel as well as the joys. Various businesses involved in travel or hospitality are also profiled both as businesses, asking questions about how well they are performing, and as destinations or means of travel, addressing the concerns of travelers. These stories provide information for Australians traveling to other destinations and extol the virtues of Australian destinations as well."

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