Australian Red Wine Sales

Paper Summary:

This paper discusses the challenges and opportunities for the Australian wine business as it attempts to increase the amount of red wine sold to Hong Kong. The paper explores the challenges of marketing and selling internationally.

From the Paper:

"Grape growing and wine production in Australia date back to the arrival of European settlers over - years ago. However it is probably true to say that it is only in recent decades that the rest of the world has taken much notice of Australia's wines. The Australian wine industry has undergone a significant expansion in a relatively short period. According to Ronin Weigand, a decade ago very few restaurants listed Australian wines. That situation has changed dramatically."

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