Astral Media

Paper Summary:

In this article the writer analyzes the Canadian media company Astral Media. The writer explains that this company is one of the leading media companies in Canada. The writer examines the Astral Media company that owns, among other media properties, television networks and radio stations.

From the Paper:

"Astral Media is one of the leading media companies in Canada, and the company reaches the public by means of a combination of highly targeted media properties in specialty, pay and pay-per-view television, radio, and outdoor advertising. Astral Media is currently the largest operator of English and French-language specialty, pay, and pay-per-view television services. The company owns nineteen network licenses, entirely or in a partnership. The company and its television networks also stand as the largest private sector supporter of Canadian feature films. Astral Media also owns 24 radio stations, including 16 French-language FM stations in Quebec.

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