This paper discusses Aristotle's "Rhetoric", considered to be the definitive work on rhetoric: Divided into three books: l) the speaker, 2) the audience, & 3) the speech itself.
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From the Paper:
"Aristotle's "Rhetoric" is considered the definitive work on the topic of rhetoric. Rhetoric may be defined as the effective use of either oral or written language. Aristotle specifically felt that rhetoric involves "the faculty of observing in any given case the available means of persuasion". Aristotle considered rhetoric to be unique among the arts in that it does not "instruct or persuade about its own particular subject-matter". Rather, rhetoric seeks to "direct and organize thought concerning any subject-matter". Aristotle's Rhetoric is divided into three books which correspond roughly to the three basic divisions found in classical speech. Thus, Book I is concerned with the speaker; Book II is concerned with the audience; and Book III is concerned with the speech itself.
Aristotle was not the first philosopher to write on the ... "
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