Apple Computers and Popular Culture

Paper Summary:

Apple Computer, Inc., is recognized worldwide for creating powerful solutions that are based on user-friendly personal computers, servers, peripherals, software, personal digital assistants, and Internet content. This paper shows how Apple has had a profound influence on popular culture as well. It explains how Macintosh users are not just users, they are devotees who use the computer to express their beliefs on the relationship between technology and society; they believe the Mac is not simply an object by which to think, it is a spiritual path to a future where technology and humans co-exist in harmony.

From the Paper:

"As one computer commentator asserts, "Apple never pretended to be just another Silicon Valley start-up it sold itself as the great hope of the counterculture" (Lam Pp). When Apple introduced the iMac, it captivated consumers, in fact, approximately one-third of those who bought iMacs had never owned a computer before (Fishman Pp). These first-timers were motivated to purchase their first computer because of the image that the iMac conveyed its colors, approachability, and simplicity (Fishman Pp). Apple was the first manufacturer to produce a computer in a rainbow of colors and the iMac instantly won a spot in popular culture and came to represent all turn-of-the-century computers (Fishman Pp)."

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