Apple Bottoms Jeans

Paper Summary:

The paper reports on the company and the product "Apple Bottoms Jeans", a line of women's jeans designed by a rapper named Nelly and sold through a distribution company. The paper examines how Nelly designs the clothing and his cousin operates the company. The paper further examines how the company does its own marketing, and the product is sold through an association with the music world, as well as other endorsements and methods of marketing.

From the Paper:

"Apple Bottom Jeans is a company that has had considerable success in a relatively short period of time. It is also a company with an unusual genesis, having been created by a hip-hop artist who designed a pair of jeans for women and has since marketed those jeans in a very effective manner."

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