This paper discusses Apple's consumer marketing strategy for its recently launched iPod, a mobile personal MP3 player.
Written in 2005; 1,400 words; 8 sources; APA; $ 46.95
Paper Summary:
This paper explains that the iPod relates to several levels of Maslow's hierarchy of human needs especially "social esteem" and "self-actualization" by creating a self-tailored musical experience. The author points out that, by launching a new technology, Apple created a perception of greater quality in the iPod by making the iPod synonymous with downloadable music. The paper relates that youth-friendly companies, such as Nike, took advantage of the workout friendly design of the iPod; and such unlikely companies, such as BMW tried to associate the compact, sleek design of the 'pod' with their own products.
From the Paper:
"Downloadable music on the iPod is one way cyberspace allows music to be personalized. Rather than listening to a predetermined set of music on a CD, one can select the order and artists. The experience of listening to music becomes about the consumer rather than the artist. Usually, the move from the real to the ideal self is accomplished in advertising by stressing, however gently, that the consumer must change by adopting a new product affiliation to become an ideal. However, the iPod stresses that the consumer is already the 'ideal' in terms of his or her tastes, talents, and desires. Thus, the iPod enables the consumer to function as the ideal self, by confirming the consumer's already existing needs and wants through a personal musical play list. Rather than learning more about new artists, the consumer learns more about his or her own tastes by creating his or her own mix."
We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper you download are top-quality, competitively priced and high-level work.
Look for more research papers, essays and book reports on Apple's iPod
If you can't find your topic here, try another search
or try our affordable, unique custom paper alternative
Custom Research Services include:
Papers written from scratch, according to your specifications. Every paper is UNIQUE - Guaranteed
This Free Term Paper Abstract is a part of our Term Paper Library.Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "Apple's iPod", Essays on "Apple's iPod", Research papers on "Apple's iPod", Student papers on "Apple's iPod", Book reports on "Apple's iPod", Dissertation on "Apple's iPod", Thesis on "Apple's iPod", Summary of paper on "Apple's iPod", Articles written on "Apple's iPod".
Look for more research papers, essays and book reports on