This paper argues that, while pro-Jewish sympathies, historical misunderstandings, and cultural bias have contributed to and continue to contribute to anti-Arab stereotypes, the real cause for the negative stereotypes lies in the Arab world's failure to address Western public opinion through a well-organized public relations campaign similar to the Jewish and Israeli campaigns.
From the Paper:
"The media play an important role in shaping the "worldview" of individuals. As stressed by the psychologist and rabbi Michael Lerner and the professor of Jewish history, David Biale, a "worldview" refers to the way that people see the whole world, define relationships and view other people. This media role is also emphasized by James M. Wall in "Media Bias," indicating that the media have enormous power to shape opinion, outlooks, beliefs, values and standards of judgment. Consequently, the importance of media honesty and objectivity cannot ever be emphasized sufficiently, as media bias and dishonest reporting leads to the creation of "worldviews" that are based on lies, not facts."