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An Interview with Jennifer South WWOR-TV
Essay # 3867
An Interview with Jennifer South WWOR-TV
This paper discusses network television advertising with reference to an in depth interview with Ms. South,a former sales executive at WWOR-TV UPN 9.
1,850 words (approx. 7.4 pages) |
0 sources |
2001
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Paper Summary:
The paper examines network television advertising, focusing specifically on United Paramount Network, their guidelines on clearance and affiliate compensation, pricing, block programming, CPMS and Avails. Ms. South explains the differences between front, scattered, and spot buys as well as the definition of the terms: coverage area, day parts, preemption rates and station contract.From the paper:
" ?The first step in getting your advertisement placed on UPN is garnering clearance for your ad. If your ad isn?t approved by the network it won?t air.?, Ms. South stipulates. ?To avoid expensive editing costs you shouldn?t even make the commercial unless prior approval has been received for the commercial at the script and storyboard level.? During the clearance phase all claims espoused in the commercial must be documented".
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APA Citation:
An Interview with Jennifer South WWOR-TV (2012, February 10). Retrieved February 10, 2012, from http://www.academon.com/Essay-An-Interview-with-Jennifer-South-WWOR-TV/3867
MLA Citation:
"An Interview with Jennifer South WWOR-TV" 10 February 2012. Web. 10 Feb. 2012. <http://www.academon.com/Essay-An-Interview-with-Jennifer-South-WWOR-TV/3867>
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Annette
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Apr 04, 2002 I have been publishing my papers on AcaDemon for over nine years now and have a very high satisfaction rate with customers. I have extensive writing experience, a BA degree in art, and am a member of the Poetry Society of America and SPAWN.
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