This paper looks at Citibank and its parent corporation Citigroup.
Written in 2002; 3,581 words; 18 sources; MLA; $ 100.95
Paper Summary:
This paper is a profile and an analysis of Citibank, a wholly-owned subsidiary of Citigroup, now the entity for which financial data are reported. Citibank, always a dominant force in the banking industry in the United States, has become even more powerful following its merger with the Travelers Group to form Citigroup. This paper follows the history and growth of Citigroup.
Table of Contents:
Introduction
History of the Institution
Current Structure of the Institution
Current Operations
Market Share
Competitive Advantage
Response of Citibank and Other Major International Banks to the Y2K Issue
Financial Performance
Tables
Governmental Relations
Summary and Conclusion
From the Paper:
"City Bank grew rapidly throughout the twentieth century. By the 1980s, Citibank was a wholly-owned subsidiary of CitiCorp, a financial holding company formed by City Bank. At that time, the institution consistently ranked as the largest American bank when measured by total loans, and, more often than not, when measured by total assets. It was, however, generally referred to as the country's second largest bank, because, when measured by total deposits, Bank of America was consistently ranked as the largest American bank. In 1999, Citicorp was replaced by Citigroup following the unprecedented merger of Citicorp and Travelers Insurance. The new company offers the widest array of financial services and products ever offered by a single company."
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