American Television Programming

Paper Summary:

The paper analyzes the gender roles in television programs, the influence on women's role in a society, and the marketing techniques adopted in establishing television as an entertainment medium in the 1950s.

From the Paper:

"Television programs, ever since the advent of the visual device, has been a major societal influence regimenting feelings, believes and behaviors of the audience in unfathomable magnitudes. During the early years, television programs apparently defined and presented the ideal notion of gender roles in a society, seeking to influence the real life families, particularly women, in fashioning themselves. However, essentially driven by marketing interests, the programs were in fact adopting such themes that would click with the viewers, establishing television as a necessary entertainment media in each home."

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