American Culture and Consumption Patterns

Paper Summary:

This paper takes a look at American culture and the consumption patterns of American youth in television, film, and other entertainment venues. The paper describes some of the legal, economic, historical, political, and cultural reasons that advertisements directed at youth are so prevalent and ubiquitous in American media.

From the Paper:

""Mommy I want that!" When discussing how American culture "corrupts" children, the first words to come to mind are usually four letter words, or words pertaining to highly sexualized scenarios. Yet the culture of American capitalist cultural consumption is if anything more omnipresent and equally damaging to American children. It has created a legacy of conspicuous consumption of unnecessary consumer products over the course of the past, present, and future of American television and culture. It is likely to continue to affect the minds of children, creating a generation who believes they are what they buy, rather than what they believe "Generation Bling! Bling!" as the generation to come after Generations X and Y are often called. Identity is being reduced to a commodity rather than a real culture of art, literacy, and moral judgment."

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